Top Companies are set to be recognized in a key annual award dubbed Pacesetters Awards (PSA) Kenya on 17th December 2021 in Nairobi the same day and time the last year’s accolades were held. This year’s award has received huge backing from various industry players that are partnering with Jubilant Stewards of Africa (JSA), a Non-governmental organization, to make the award ceremony a success. Some of the sponsors and partners of the award include a Kenyan mobile Network Operator & telecommunications firm, a regional motor dealer, Microfinance, a bank and Nation Media Group that will help spur visibility for the firms feted. The feted firms shall enjoy discounted advertisement rates from Nation Media. A pullout will be published on the second week of January on BD and adverts on NTV. 

The organizers of this industry leadership awards are set to announce the winners this week in a Press Conference to be held at Panari Hotel Nairobi. According to the sources privy to the top list, some of the companies that will feature in the list include last year’s award winners like Regional leasing firm VAELL Limited, Digital lender Zenka Finance, Myspace Properties, the Blue Nile Rolling Mills. Most of these firms have bagged other awards including the Top 100 NMG KPMG Survey. VAELL leasing graduated from KPMG Top 100 to club 101 that features companies with an annual turnover of over Kes. 1 billion.

Some of the fresh participants in the industry leadership survey include Real Auto Spares, Avantis Insurance Agency, City Walk Limited, Ruiru Mabati, Kevian Kenya LTD Afia drink Manufacturer, Digital Driving School, Security Firm Jeff Hamilton K Ltd, Kampala Uganda based Fintech firm; Service Cops Ltd, Kenya Wine Agencies Limited (KWAL), Mwananchi Credit, Goodman Agencies LTD, Tier one banks, the online shopping platform Jiji Kenya and Apollo Tours.


The award features organizations, individuals, businesses and government agencies who over the years have demonstrated exemplary leadership, outstanding innovation, quality products and services, growing the economy as well as positively transforming the society. PSA awards seek to encourage these groups to go beyond the call of duty in their service to humanity. It doesn’t only consider companies’ excellence in the industry but also contemplates the service delivery processes involved and how organizations make special efforts for the benefit of humankind. It is also committed to endorsing the best industry leadership ethics and practices.

Speaking from Kampala Uganda, Joseph Kiiza, the CEO and Founder of Service Cops Limited said, “it is such a pleasure to be recognized among industry leaders in Fintech. We will keep up the good work we have been doing to support the economy through innovative Fintech solutions. We have done a lot in the last 10 years we have been in existence and this award only encourages us to keep moving forward. For a decade now, we have been creating an impactful stack of solutions in the Financial Technology and Business Processes Outsourcing (BPO) spaces serving diverse sectors of the economy; education, finance and banking, telecom, insurance, trade and business, among others.”

Commenting on the awards, the Vice Chairman of Kenya Association of Stock Brokers & Investments Banks (KASIB), FA Amish Gupta said, “Ethics plays a critical role in becoming a pacesetter in business and industry leadership. Ethics is the moral philosophy, the discipline concerned with what is morally good and bad and morally right and wrong. Ethics is the process of questioning, discovering and defending values, principles and purpose. It’s about finding out who you are and staying true to that in the face of temptations, challenges and uncertainty. The Pacesetters Awards has validated my approach to the need for a Capital Markets Ethics Framework Improvement Initiative to deliver to investor expectations.”

To come up with the list of Pacesetters Awards nominees, Jared Oundo, The Executive Director, Jubilant Stewards of Africa said that the survey takes a whole year to be completed and the institutions are evaluated based on their delivery and impact on the economy and society. This year the award organizers looked at how the firms handled the Covid-19 pandemic that saw many businesses crumble and jobs lost.  

“The award winners are intensely scrutinized and selected competitively through a procedure that encompasses a public vote and a panel of judges who are professionals with admirable achievements, respected in their respective industry and professionals of unquestionable integrity and character. The judges work independently and fairly without any biases towards any candidate or company.

Unlike most awards held in Africa, the Pacesetters Award always is a “People’s Choice” award where those attending the event will choose their overall winner. This is done to give the attendees an element of control and ensure that they’re invested in the night and the Chief Pacesetter is not imposed on them.

The awards are based on the Performance Index (OPI) where processes and systems are scrutinized and benchmarked to globally accepted standards.  

Bertha Mvati, the Managing Director of the Regional Leasing Firm, Vehicle and Equipment Leasing Limited (VAELL) said, “I would like to thank the Jubilant Stewards of Africa team for the work they are doing and for putting this award together. I would also want to thank my team across the entire region for their dedication and excellence that has seen us receive this recognition.”

For further updates and details, please contact,

Divinah Anyango,

Programs Communications Officer,

Jubilant Stewards of Africa,

Cell: +254 (0)719408244

Tel: 0202120091




Jubilant Stewards of Africa (JSA) is a Non-Governmental Organization dedicated to the improvement of living standards, social ethics, dignity and empowerment of communities. JSA is registered with the NGO Bureau of Kenya to conserve the environment, provide access to education, health care services, increase agricultural production, and promote peace. Over the years, we have been widely involved in leadership training, mentorship programs, Capacity building, business support, environmental advocacy and protection, training of farmers, crusades against drug and substance abuse, promotion of peaceful coexistence, campaign for responsible sexual behaviour to bring up a responsible and a dependable generation. As an Umbrella of NGOs and other Community-Based Organizations, we work with strategic partners to serve humanity. 


Pacesetters Awards (PSA) survey is a one-year Industry leadership Recognition appraisal initiated by Jubilant Stewards of Africa (JSA), a Non-Governmental Organization, to celebrate industry leaders for their innovation, quality products, services, job creation, exemplary leadership, growing the economy and transforming the society. The survey started on 1st November 2020 and concluded on November 1st 2021.  The winners in various categories were competitively selected through a thorough process that partly involved a public vote and a panel of judges.

PSA seeks to encourage organizations and individuals to go beyond the call of duty in their service to humanity. PSA awards don’t just look at excellence as being top in the industry but look at the processes involved and how organizations go out of their way to serve humanity. It also purposes to promote best practices and ethics in industry leadership. The awards are based on the Performance Index (OPI) where processes and systems are scrutinized and benchmarked against globally acceptable standards. Pacesetters Awards recognize and celebrate the key players in various categories who have over the years achieved outstanding results and made positive contributions in their industry growth.

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